This means WAR!

What part of this war did you think was going to be easy?

In this express-paced my-day-is-set-to-a-sound-track world our children are growing up in, there is a mega war going on for their attention as well as their self-image. Every day society is vying for our children's attention to persuade them to change or conform to an advertised image while we spend our time teaching our children our values as we work toward shaping their character. Christians use the Bible as their moral compass and guide, other religions use other guidelines...but we have our own set ideas and desires for the outcome~ raising compassionate adults who are productive in society - an asset rather than a burden- aware of their purpose in the world with the gumption to make things happen while being self-satisfied.

Did you ever expect to see TVs and dvd players in our cars? Why, when we were kids, we counted cows and liked it! But that is a whole 'nother rabbit trail! The point is ( yes, there IS a point) that daily, almost no matter where they are, our children are being not just influenced by, but assaulted with, ideas, images and heavy suggestions that they are not who they SHOULD be. On television- not just the commercials but also the character identification- in restaurants, in school, in the bathroom stall for that matter, while riding down the road- both roadside ads and radio , practically everywhere they look there is some ad or message to tell them what they have, do, need, or look like needs to be different if they are to be satisfied with their lives.

According to Jean Kilbourne, who has been studying ads' cultural impact for almost 20 years in an interview by Nan Knutsen:"....advertising's influence is cumulative and primarily unconscious. The less consciously we watch ads, the more deeply we are affected. The average American is exposed to more than 3000 ads a day, and companies spend over $200 billion each year on advertising." 200 BILLION dollars. Wow. I have had people tell me that advertising doesn't effect them. My thought is that it does influence us, otherwise the money wouldn't be spent in the trying. Who among us can't sing a jingle from ages ago? The messages are that we are not cool enough, tall enough, pretty enough, successful enough to be a an acceptable person, therefore we must ascribe to xyz to attain satisfaction.

So, what are our children learning? The next time little-boy throws a fit in the grocery store for some sugary sweet cereal, look beyond the taste buds to the message that cereal carries for him-- that he will only have fun and adventures if he eats that box of cereal. The next time little-girl acts out in the store to get the super short shirt to go with the micro-mini skirt, ask yourself if the message she has received is that she will only be accepted by the other girls as a worthy person if she dresses just like they do, OR that the boys will only pay attention if she follows the cool fashions- and, after-all, if boys don't notice us we have no value - do we?
What is a parent to do? Fight the good fight! Do not sit passively by and let this war rage for your child's self-image and esteem. Yes, parenting is hard. Yes, this war is difficult because this war is not age discriminatory and never ends. But if you are not counteracting this campaign, who will?

Let you children know that is not "stuff" that defines them. Some of you laugh at that because you are already ahead of the game, but haven't we all met people who, as adults, still don't get this message?

Self-satisfied people who know their own value raise children who know the same about themselves.
Be the parent: dispel the lies!